Author: Jon Winter

ROK Stars Appoint Head of Sales and Business Development for ROKiT Drinks North America

ROK Stars PLC, the consumer products and environmental technology company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced the recruitment of Tara Moreland as Vice President of Sales and Business Development for North America “Tara has a proven record of facilitating long-term business relationships with customers and industry luminaries and will be responsible for the leadership of the ROKiT Drinks sales team in North America, developing new business opportunities and opening new distributors and markets.” Said Jonathan Kendrick. “Tara is a 12 year veteran in the spirits industry including being responsible for the sales growth of Asombroso Tequila, Leblon Cachaca and most recently serving as VP of Sales for Partida Tequila. Tara has built a solid foundation of distributor and account relationships which will be vital to the on-going growth of the ROKiT Drinks portfolio.” “Having worked in the industry for 12 years, I now look forward to this very exciting opportunity to build the outstanding ROKiT Drinks portfolio which includes ABK Beer, Bogart’s Gin and Bogart’s Vodka into household names.” Said Tara. “Tara’s appointment in America follows the 3 recent additions to our sales team in the UK and Europe and, with this added firepower, we look forward to the continued development of our business worldwide.” Added Kendrick.


ROK Stars Announce ROK Solid Finance Ahead Of Lending Forecast

ROK Stars PLC, the consumer products and environmental technology company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROK Solid Finance division, a financial lender and product supplier to the licensed trade in the UK has, since it was launched in the spring of this year, already reached the anticipated £1 million level of orders and pre-orders forecasted and will now be entering into contractual plans to implement a number of these in the coming months. With a combination of specialist knowledge, competitive interest rates and no up-front fees, ROK Solid Finance offers both secured and unsecured loans to the licensed trade, designed to fill the funding vacuum left by traditional lenders. Commenting, a bar owner in Digbeth near Birmingham said “ROK is leading the way as far as we are concerned. They completed the loan transaction with us faster than any loan facility we’ve taken out in the last 14 years.” In addition, another bar owner in Upton upon Severn said “We’ve been able to refurbish the outdoor garden area without the need to pay upfront fees or expensive interest rates or worry about barrelage shortfall charges. I would recommend anyone to give ROK a call.” The ROKiT Drinks portfolio includes ABK Beer from ROK’s 700 year old Bavarian brewery and Bogart’s Spirits from California. ROK Chairman Jonathan Kendrick said “ROK Solid Finance is designed to facilitate the On Trade to invest in their businesses while having access to our fast-growing and award-winning portfolio of drinks and I’m delighted to see it already proving successful as it presents tremendous business growth opportunities for all involved.”


ROK Stars to Present the ROKiT Drinks Portfolio at the United States Trade Tasting Event in New York City

ROK Stars, the consumer products and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick, has announced it will be showcasing ABK Beer and Bogart Spirits, at the United States Trade Tasting Event in New York City from 16th to the 17th May. The USATT 2017 event, arranged by Beverage Trade Network, is expected to host over 2,000 trade show visitors, giving each exhibitor a tremendous opportunity to build awareness of their brands and connect with importers and distributors from across the United States. Commenting, Jonathan Kendrick, Chairman of ROK Stars said, “We are enormously proud that our products continue to be recognised and rewarded for their outstanding quality and taste. Succeeding in competitions such as the European Beer Star Awards are key to the on-going global distribution of our portfolio which are now available in new markets such as China, Australia, the UK and the United States amongst others.” More information can be found at: www.rokstars.com, www.rokitdrinks.com and www.usatradetasting.com


ROK Stars Adds ABK Pilsner to Export Beer Roster

ROK Stars PLC, the consumer products and environmental technology development company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced it has added Pilsner to its multi award-winning ABK Beer export portfolio. ABK’s Hell & Edel beers, from the historic 700 year old  brewery in Kaufbeuren, Bavaria, are two of the most decorated beers in the history of beer brewing, earning multiple medals from the World Beer Cup and The European Beer Star Awards. “As we continue to develop our export business, particularly in the US, China and the UK, we are responding to customer demands with the addition of Pilsner lager to our export roster of ABK Hell, Edel, Hefeweizen, Schwarz and Rose beers.” stated Jonathan Kendrick, Chairman of ROK Stars. “We look forward to the resulting increase in sales volumes which will follow.” More information at: www.rokstars.com www.rokitdrinks.com


ROK Stars Announce Distribution Agreement for ABK Beer with Standard and Partners in Australia

ROK Stars PLC, the consumer products and environmental technology development company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced an agreement with Standard and Partners as their new Australian distributor for ABK Bavarian Beer. ABK’s Hell & Edel beers, from the 700 year old  brewery in Kaufbeuren, Bavaria, are two of the most decorated beers in the history of beer brewing, earning multiple medals from the World Beer Cup and The European Beer Star Awards. Standard and Partners have a clear vision to create a fully-fledged commodities trading house that works closely with its suppliers to ensure only the finest of products are delivered to their clients. “We are pleased to be partnering with Standard and Partners as they share our enthusiasm for developing the ABK brand in the valuable Australian market” stated Jonathan Kendrick, Chairman of ROK Stars. “We look forward to supporting our new distributor in their efforts to increase selection, volume, and exposure for the growing ROKiT Drinks portfolio.” More information at: www.rokstars.com www.rokitdrinks.com www.standardandpartnersltd.com


ROK Stars Showcase ABK Beer at the China Food & Drinks Fair in Chengdu

ROK Stars, the consumer products and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick, has announced its Chinese distribution partner will be showcasing ABK Beer at the China Food & Drinks Fair in Chengdu which begins today, 23rd March 2017, as part of the company’s strategy to further increase the distribution and sales of ABK Beer across China. ABK Beer, brewed in the historic 700 year old brewery in Kaufbeuren, Germany, are amongst the most decorated beers in the history of brewing, earning multiple gold medals from the World Beer Cup and The European Beer Star Awards. “We recognise China as an important market for ABK Beer and have already shipped many containers there with more on the seas right now.  Exhibiting at leading industry fairs such as Chengdu is key to build upon our success and further increase the distribution of our beers.” Stated Jonathan Kendrick, Chairman of ROK Stars. More information can be found at http://10times.com/china-food-drinks-fair


ROK Stars Announce ACE Distributing As New East Coast Distributor for ABK Beer and Bogart Spirits

ROK Stars, the consumer products and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick, have announced its ROKiT Drinks division has signed an agreement with ACE Distributing to distribute Bogart Spirits and ABK Beer. Ace Distributing is a wholesaler of liquor, wine and specialty drinks servicing licensed retailers, restaurants, and clubs in New York, New Jersey, Massachusetts, Connecticut, and Rhode Island. As the distribution of ABK and Bogart’s expands throughout the US, new beer styles and packaging have been added to the ABK portfolio, including Schwarz Black Lager and Edel, Hell and Pilsner on draft in recyclable kegs. These new offerings have joined the ABK flagship beer styles of Hell, Edel & Rose in bottled four packs and six packs. ABK Beer, brewed in the historic 700 year old brewery in Kaufbeuren, Germany, are amongst the most decorated beers in the history of brewing, earning multiple gold medals from the World Beer Cup and The European Beer Star Awards. Bogart Spirits are produced at the ROK Distillery in California, which has recently been upgraded to meet consumer demand. In addition to Gin and Vodka, ROKiT Drinks will be adding Rum and Whiskey to the Bogart Spirits portfolio. “We are thrilled to be working with ACE Distributing as they share our enthusiasm for developing both the ABK and Bogart brands in the Eastern US market.” Stated Jonathan Kendrick, Chairman of ROK Stars. “Aligning with ACE Distributing enables retail customers and consumers to have access to ABK’s 700 years of Bavarian Brewing Tradition, as well as the Hollywood legacy of Humphrey Bogart through our spirits portfolio.”


ROK Stars Expands Distillery Operations and Investment Program for Bogart Spirits

ROK Stars PLC, the consumer products and environmental technologies company, has announced it is expanding the operations of its California-based distillery to meet the growing demand for its Bogart’s Spirits portfolio. Home of Bogart’s Gin and Bogart’s Vodka, the ROK Distillery is expanding the floor space to allow for larger volume as well as fitting two new copper stills, boilers and botanical baskets, together with an upgraded filtration system. Commenting, Jonathan Kendrick, Chairman of ROK Stars said “This is a considerable investment which will give us the capacity to increase production tenfold and is a requirement to meet our forecast sales globally. The distillery will remain open and working throughout the upgrades.” With a growing drinks portfolio which includes ABK Bavarian Beer, Bogart’s Gin and Bogart’s Vodka, ROKiT Drinks was co-founded by John Paul DeJoria, known as ‘America’s favourite entrepreneur,’ and British businessman Jonathan Kendrick with a mandate to ‘Build the Mega-Brands of Tomorrow, Today’. More information at: www.rokstars.com and www.rokitdrinks.com


ROK Stars Announce its ‘Exceptional’ ABK Bavarian Beers win 2 more Gold Medals

ROK Stars PLC, the consumer products and environmental technologies company, has announced its ABK Bavarian Beers have been awarded two Gold Medals by the Beverage Testing Institute in the United States. Citing ABK’s Hell and Edel beers as ‘exceptional’ these latest awards follow the Gold Medals gifted to ABK by the Deutsche Landwirtschafts-Gesellschaft (German Agricultural Society) along with the highly prestigious European Beer Star Gold Awards recently awarded to ABK. http://www.tastings.com/Beer-Review/ABK-Hell-Germany-10-02-2016.aspx http://www.tastings.com/Beer-Review/ABK-Edel-Germany-10-02-2016.aspx ‘Tastings’ is an independent product rating and review company that provides beverage buying guides and education for consumers and the trade and are a certified member of the American Society of Testing and Materials. ROK Stars acquired the majority interest in the historic 700 year old Aktien Brauerei in Kaufbeuren, Bavaria in May 2013 and has since re-designed and re-packaged a range of beers for international export under the brand ‘ABK Beer – Since 1308’. Commenting, Jonathan Kendrick, Chairman of ROK Stars said “We are enormously proud that our beers continue to be recognised and rewarded internationally for their exceptional quality and taste. Winning such awards is key to the global deployment of our ABK brand and our beers which, for the first time since the brewery was founded in 1308, are now being exported in volume outside Germany.” With a growing drinks portfolio which, in addition to ABK Beer, includes Bogart’s Gin and Bogart’s Vodka, ROKiT Drinks was co-founded by John Paul DeJoria, known as ‘America’s favourite entrepreneur,’ and British businessman Jonathan Kendrick with a mandate to ‘Build the Mega-Brands of Tomorrow, Today’. More information at: www.rokstars.com and www.rokitdrinks.com and www.abkbeer.com


ROK Solid Finance

ROK Stars Announce the launch of ‘ROK Solid Finance’ offering Collaborative Financial Support to the On Trade Industry

ROK Stars PLC, the consumer products and environmental technology company, co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROKiT Drinks division has launched ROK Solid Finance with the intention of it becoming a premium financial lender and product supplier to the licensed trade in the UK. With a combination of specialist knowledge, competitive interest rates and no up-front fees, ROK Solid Finance will offer both secured and unsecured loans to the licensed trade, designed to fill the funding vacuum left by traditional lenders. “Financial support for the On Trade is an area in which I have great experience, having worked in this field for several major breweries in the past, so ROK Solid Finance is a truly collaborative partnership between us and the licensed trade wherein we will focus on the skills of the operator and their recent credit history rather than historic accounts, something which often prevents those with the talent and desire the opportunity to succeed.” Said Graham Higgins, COO of ROKiT Drinks. The ROKiT Drinks portfolio includes ABK Beer from ROK’s 700 year old Bavarian brewery and Bogart’s Spirits from California. The news of the launch of ROK Solid Finance follows ROKiT Drinks recent appointment of three experienced and senior drinks industry veterans, Graham Higgins, Lucy Grimmett and Lee Barber, to head-up the global sales push for the ROKiT Drinks portfolio. Commenting, Jonathan Kendrick said “Our ROK Solid Finance initiative is designed to facilitate the On Trade to invest in their businesses while having access to our fast-growing and award-winning portfolio of drinks and it presents tremendous opportunities for all involved.” More information at www.rokstars.com and www.roksolidfinance.com