ABK Beer

London Bierfest

The London Bierfest Returns With New Official Beer Supplier Abk Beer

LONDON (26 February 2019) – The London Bierfest, the capital’s premier corporate beer festival, will return to the City of London from 17-18 October with a new selection of award-winning, handcrafted Bavarian beers, as ABK Beer signs as Official Beer Supplier. Taking place in East London’s iconic Old Billingsgate Market, the two-day Bavarian-style event is set to bring the spirit of the Munich Oktoberfest to London, promising a spectacular programme of live performances, unlimited steins of ABK Beer and traditional Bavarian cuisine. Brewed for more than 700 years in Kaufbeuren, Germany, ABK Beer’s range of lagers and ales are all overseen by master brewer, Bernd Trick. The unwavering commitment to consistent quality has been at the very heart of its success and is achieved by using only the finest four local ingredients of barley, hops, yeast and pure water. Guests of London Bierfest will be able to enjoy ABK Hell – the current ‘Supreme Champion’ title holder of the 2018 International Beer Challenge, alongside their Pilsner, Weissbier, Dunkel and Kellerbier variants. There will also be the opportunity to try Radler – an innovative bottled mix of ABK Edel and ABK Organic Lemonade*. Joel Smith, Vice President, Arts & Entertainment Events, IMG said: “With ABK being the official beer of Oktoberfest UK 2017, we are delighted to be working together to mark the 16th edition of The London Bierfest. Every year, this proves to be such a popular event, and we are delighted for it to return to Old Billingsgate Market. The event offers the ultimate Oktoberfest experience with an evening of corporate entertainment, opportunities to network and team building.” Mark Jones, CEO of ROKiT Drinks, commented: “We are incredibly proud of our heritage and even more proud of our beer, which has been hand-crafted since 1308 using techniques passed down from generation to generation. We can’t wait to bring our award-winning beers to The London Bierfest 2019 and deliver the authentic taste of Bavaria to thousands of guests across the two-day event.” Tables for the event are available to book in groups of 10. This includes an all-inclusive package of unlimited steins of ABK Beer, wine and soft drinks, delicious platters of traditional German cuisine, full table service throughout the night from a team of Heidis, and Helmuts, and an action-packed programme of live performances. To book a table at The London Bierfest 2019, call 0208 233 6701, email info@thelondonbierfest.com or visit See Tickets. Sign up to The London Bierfest newsletter at www.thelondonbierfest.com to keep up-to-date with event information. About London Bierfest London Bierfest is the capital’s premier corporate beer festival, taking place annually since its launch in 2003. This two-day Bavarian-style event brings the spirit of the Munich Oktoberfest to the City of London, as a team of Heidis, and Helmuts, all in traditional dress, serve thousands of revellers each day. About IMG IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor network. About ABK Beer ABK is an award-winning, hand-crafted Bavarian beer brand that has been brewing lager and ales for over 700 years in Kaufbeuren – Bavaria, Germany. The unwavering commitment to consistent quality has been at the very heart of the brand’s success since 1308, with only the finest, local ingredients of barley, hops, yeasts and the purest waters used. It is owned and distributed by ROKiT Drinks, which is part of ROK Stars – the consumer products company co-founded by John Paul DeJoria and Jonathan Kendrick. ROKiT Drinks has a multi-national portfolio of outstanding and award-winning drinks, offering high quality and exceptional value. *ABV values of each beer are listed below: ABK Hell (5.0% ABV) Pilsner (4.2% ABV) Weissbier (5.3% ABV) Dunkel (5.0% ABV) Kellerbier (5.1% ABV) Radler (2.8% ABV)  


ROK Stars ABK Beers Awarded 2 International Beer Challenge Gold Medals

Best-selling ABK Hell and ABK Pils win Gold Medals at prestigious IBC blind tasting competition ROK Stars PLC, the consumer products and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick, has announced its ABK Beers have been awarded 2 Gold Medals at the prestigious International Beer Challenge blind tasting competition held recently in London. The IBC Tasting Awards winners are established through a rigorous judging process wherein samples are delivered to the 60 judges – all respected and experienced industry professionals – with each product blind tasted and awarded a score for its aroma, appearance, taste and finish. Scores are collated and recorded by the table captain before Gold, Silver, and Bronze medals are awarded. ROK Stars acquired the historic 700-year-old Aktienbrauerei in Kaufbeuren, Bavaria in 2013 and has since re-designed and re-packaged a range of beers for international export under the brand ‘ABK – Since 1308’. Commenting, Jonathan Kendrick, Chairman of ROK Stars said, “We are enormously proud that our ABK craft beers continue to be recognised and rewarded for their outstanding quality and taste in blind tasting competitions such as the International Beer Challenge, as well as the DLG, the European Beer Star Awards and the World Beer Championships, as such awards are key to the global growth of our historic beer brand.” With an award-winning drinks portfolio which includes ABK Bavarian Beer and Bogart Spirits, ROKiT Drinks has a mandate to ‘Build the Mega-Brands of Tomorrow, Today.’ More information at: www.internationalbeerchallenge.com


ROK Stars announce ABK Beer now available in Tenerife

ROK Stars PLC, the consumer products and environmental technologies development company co-founded by John Paul DeJoria and Jonathan Kendrick, has announced its ROKiT Drinks division has begun distribution of its multi award-winning ABK Bavarian Beer in Tenerife beginning, initially, with the prestigious Colonial Bar in Costa Adeje. Brewed in the historic 700-year-old brewery in Kaufbeuren, Bavaria, ABK Beers are amongst the most decorated of all beers, having been awarded multiple gold medals at the World Beer Cup and the European Beer Star Awards, amongst others, and are now exported to the US, China, the UK, France, Italy and Spain. “We are delighted to have begun exporting our beers to Tenerife as some 2 million German holiday makers visit the Canary Islands every year along with more than 1 million British people.” Said Jonathan Kendrick, Chairman of ROK Stars. “Beginning with the Colonial Bar and with summer fast approaching, we will now expand our distribution across the Canary Islands.” For more information, please visit rokitdrinks.co.uk, www.rokitdrinks.com and www.abkbeer.com


ROK Stars announce Matagrano as new distributor for ABK Beer in San Francisco

ABK Beer now available in 18 States ROK Stars PLC, the consumer products and environmental technologies development company co-founded by John Paul DeJoria and Jonathan Kendrick, has announced its ROKiT Drinks division has further expanded its distribution of ABK Bavarian Beer through agreement with Matagrano, effective immediately. Matagrano is the premier beer distributor serving San Mateo County and the city of San Francisco. ABK Beers, brewed in the historic 700-year-old brewery in Kaufbeuren, Germany, are amongst the most decorated of beers, having been awarded multiple gold medals at the World Beer Cup and the European Beer Star Awards, amongst others. “We are thrilled to be working with Matagrano as Northern California is a key market for the continued growth of the ABK brand across the US.” Stated Jonathan Kendrick, Chairman of ROK Stars. “Now available in 18 states, we will continue to grow the distribution of our entire drinks portfolio over the coming months.” For more information, please visit www.rokitdrinks.com and www.matagrano.com


ABK Beer Wins 2 More Gold Medals in Blind-Tasting Competitions

STARS ABK BEER COMPANY BOLDLY CLAIMS TO BREW THE BEST BEER IN THE WORLD ABK Hell Beer rated ‘exceptional’ by Tastings.com and awarded 93 points as the Best Munich Helles. ABK Edel Beer rated  ‘Gold’ and ‘Love It’ at the New York International Beer Competition Tastings.com and the New York International Beer Competition are two of the most globally recognized benchmark awards in the beverage industry with both competitions involving blind tasting panels consisting of a mix of qualified trade buyers, restaurateurs, cicerones, sommeliers, retail beer buyers, distributors, and importers. “We are probably the oldest beer company in the world and now probably the best beer company in the world.” Said Jonathan Kendrick, Chairman of ROK Stars. Rated as ‘exceptional’ the independent panel of experts at Tastings.com awarded ABK Hell ‘Das Blaue’  93 points and commented the beer is “Minutely hazy light gold color. Citrusy aromas and flavors of lemon marmalade on raisin toast, thyme honey on an onion roll, lemon Italian ice, and candied apple peel with a satiny, bright, finely carbonated, dry-yet-fruity medium body and a warming, interesting, medium-long wafers with lemon cream, nut brittle, bibb lettuce, and clay finish. A fruity and expressive, lemony Helles that begs for another sip.” https://www.tastings.com/Beer-Review/ABK-Hell-Das-Blaue-Germany-03-02-2018.aspx Rated Gold “Love it” by the New York International Beer Competition ABK Edel ‘Spezial Beer’was noted as having “A pale straw color with golden hints and a velvety white frothy head, which reduces gently to some light lacing. To the nose, Edel is mostly hops mixed with a biscuit sweetness and a freshly baked bread aroma with a hint of some sweet apples and pears. On the tongue, you’ll notice the slightly toasted malts and light floral hops which start with light biscuit malts, before a sweetness, to form a buttery bitter finish. Easily drinkable. Crisp and refreshing.” https://www.nyibeercompetition.com/index.php/2018-winners/


ROK Stars Announce ABK Beer Awarded 7 Medals by the DLG

ROK Stars PLC, the consumer products and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick, has announced its portfolio of ABK Bavarian Beers have been awarded a further 7 medals, including 3 Gold Medals, by the Deutsche Landwirtschafts-Gesellschaft (German Agricultural Society). The DLG, founded in 1885, has over 25,000 members and is the leading organisation in Germany promoting technical and scientific progress and excellence in agriculture, food and beverages. ROK Stars acquired the historic 700-year-old Aktienbrauerei in Kaufbeuren, Bavaria in May 2013 and has since re-designed and re-packaged a range of beers for international export under the brand ‘ABK – Since 1308’. In 2017, exports accounted for 30% of all beer brewed at ABK. Commenting, Jonathan Kendrick, Chairman of ROK Stars said, “We are enormously proud that our ABK craft beers continue to be recognised and rewarded for their outstanding quality and taste by such respected authorities such as the DLG, the European Beer Star Award and the World Beer Championships, as such awards are key to the global growth of our historic beer brand.” With an award-winning drinks portfolio which includes ABK Bavarian Beer and Bogart Spirits, ROKiT Drinks has a mandate to ‘Build the Mega-Brands of Tomorrow, Today.’ More information at www.rokstars.com and www.dlg.org


ROK Stars announce unique ABK Beer Tap Handle wins Design Awards at the World Beer Championships

ROK Stars PLC, the consumer goods and environmental technologies company founded by John Paul DeJoria and Jonathan Kendrick has announced its beer tap handle, designed in-house, has won awards at the 2017 World Beer Championships. Jonathan Kendrick, chairman of ROK Stars commented “Having already been awarded Gold Medals for our beers, it’s great that our unique beer tap handle, designed in-house by our Creative Director Chris Morris, has also been recognised at the World Beer Championships because, while it’s vital to offer outstanding beers, it’s equally important to draw the attention of beer lovers to them. Our beer tap handle does that very well indeed.” ABK Beer, part of ROKiT Drinks which includes Bogart’s Spirits, has been continuously brewed in Kaufbeuren, Bavaria, since 1308 and is now exported globally. More information at: www.abkbeer.com and www.tastings.com   


ROK Stars announce Mikeska Distributing as new Texas distributor for ABK Beer

ABK Beer now available in 16 States ROK Stars PLC, the consumer products and environmental technologies development company co-founded by John Paul DeJoria and Jonathan Kendrick, has announced its ROKiT Drinks division has expanded its US footprint of ABK Bavarian Beer into Texas through agreement with Mikeska Distributing, effective immediately Mikeska is a family-owned distributor who carefully curate the brands they take on, allowing them to remain loyal to a small number of outstanding brewers who produce the highest quality beer in the industry. As the distribution of ABK expands throughout the US, new beer styles and packaging have been added to the ABK portfolio including draft beer in recyclable kegs and bottled four packs. These new offerings have joined the ABK flagship beer styles of Hell, Edel and Rose in bottled four packs and six packs. ABK Beers, brewed in the historic 700-year-old brewery in Kaufbeuren, Germany, are amongst the most decorated of beers, having been awarded multiple gold medals from the World Beer Cup and the European Beer Star Awards amongst others. “We are thrilled to be working with Mikeska Distributing as Texas is a key market for the continued growth of the ABK brand across the US.” Stated Jonathan Kendrick, Chairman of ROK Stars. “Now available in 16 states, we will continue to grow the distribution of our entire drinks portfolio over the coming months.” For more information, please visit www.rokitdrinks.com and www.mikeskadist.com


ROK Stars announce ABK Beers have been awarded First Place in 2 categories at the Great International Beer, Cider, Mead and Sake Competition

ABK’s Hell and Edel beers each win First Place in blind-tasting competition ROK Stars PLC, the consumer and environmental products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ABK Hell and Edel beers have been awarded First Place in their respective beer categories at the highly prestigious 21st annual GIBCC held in Bridgeport, Connecticut on the 11th November. A total of 835 beers, ciders, meads and sakes from across the U.S. and from around the world entered the competition which was judged by 120 professionals from all three tiers of the beer, cider, mead and sake industries, as well as food and drinks journalists, in a blind tasting format where the judges knew only the style and subcategory of each entry. Commenting, Jonathan Kendrick said “We’re delighted that ABK beer continues to win awards for its outstanding quality and to win blind-tasting competitions makes the awards all the more special. ABK has been brewing world-class beers in Kaufbeuren, Bavaria, since 1308 and we are very proud to add these awards to our roster of gold medals awarded to us by the European Beer Star competition and the World Beer Championships, amongst many others.” More information at www.gibcc.com and www.rokitdrinks.com


ROK Stars announce its ABK Brewery extends beer supply agreement to AGCO Fendt GmbH for a further 2 years

ROK Stars PLC, the consumer and environmental products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ABK brewery has extended its existing 12 year supply agreement of Fendt-labelled beer by a further 2 years. Located in Marktoberdorf, some 10km south of Kaufbeuren, AGCO Fendt GmbH is a leading manufacturer of a full line of tractors, combine harvesters and balers. Fendt was founded in 1937 by Xaver Fendt and purchased by AGCO in 1997. Under the agreement, which began in 2005, ABK will continue to brew a range of its award-winning beers bearing the famous Fendt logo for at least a further 2 years. Commenting, Jonathan Kendrick said “It’s fantastic to be brewing our beer for such a globally well respected manufacturer as Fendt and we’re delighted to be extending our long-standing supply agreement with them.”