News

ROKiT takes charge of The Race's All-Star Esports Cup

Telecommunications company ROKiT has become the inaugural title sponsor of The Race’s successful All-Star Esport Cup races. LONDON, UK (Friday, April 3, 2020) – This weekend’s fourth installment of Torque Esports’ ground-breaking virtual racing competition will be known as The Race All-Star Cup – Fully Charged by ROKiT Phones. More than a million viewers tuned in online to watch the first All-Star Battle, which was created by Torque in just 72 hours following the postponement of the Australian Formula 1 Grand Prix. For the fourth iteration there will be increased TV coverage with CNBC International, Claro and Ziggo Sports among those to have already committed to broadcasting the show, which starts at 5pm (BST) on Saturday, April 4. “Partnering with The Race on the All-Star Esport Cup allows us to continue to race during this time of international shut-down,” said Jonathan Kendrick, Chairman and Co-Founder of ROKiT. “When we can’t race, we race! We have been very impressed by the success of the series already and this collaboration will provide us with another platform beyond our real-world motorsports sponsorships from which international awareness for the ROKiT Group of Companies will continue to grow. “The All-Star Esports Battles have given serious race fans something to cheer and enjoy during these difficult times, so it’s no wonder that audience figures continue to soar. “At ROKiT we believe in the power of pioneering technology to both entertain and improve personal well-being, which made this opportunity a perfect fit for both ROKiT Phones and ABK Beer.” This weekend’s race takes place on a virtual version of the NOLA Motorsport Park circuit in New Orleans, Louisiana in the USA. “We are delighted a brand like RoKiT Phones has chosen to get involved in our All-Star Cup,” said Torque Esports President and CEO, Darren Cox. “Virtual Racing has filled the void left by the suspension of traditional racing and our decision to pit the best sim racers in the business against their real-world counterparts means this is a very high-level sporting contest. “ROKiT’s backing and the number of broadcast partners we are engaged with underlines the excitement and credibility of our product.” The Race All-Star Cup Fully Charged by ROKiT Phones consists of three heat races, two for real-world drivers and one for sim racers. The top five from these races progress straight to the final. The real-world racers who don’t make the cut go into the Jones Soda Last Chance Qualifier, where again the top five progress, completing the 20 drivers who race in the final. For all the latest information regarding The Race All-Star Esports Cup Fully Charged by ROKiT Phones visit www.the-race.com or follow @wearetherace on Twitter, Instagram and Facebook. All the live race action will be shown live on The Race’s YouTube channel.


Nic Hamilton & ROKiT Challenge The 2020 British Touring Car Championship With Team HARD. Racing

Hamilton joins Jack Goff, Mike Bushell and Carl Boardley in the four-car Team HARD. Racing line-up for the 2020 season competing as a single car entry. (Friday 21 February): British racing driver Nic Hamilton completes Team HARD. Racing’s 2020 Kwik Fit British Touring Car Championship (BTCC) driver line up as he is confirmed as the fourth and final driver. Hamilton contested 24 rounds of the UK’s most competitive motor racing championship in 2019 competing in a Ford Focus. Looking ahead to 2020, there is great excitement for what a second year in the series might bring as Hamilton takes to the wheel of a ROKiT Phones and ABK Beer sponsored Team HARD. Racing Volkswagen CC. The team have been working hard to develop the Volkswagen CC which demonstrated an improvement in pace during the second half of the 2019 season, consistently challenging the front runners. This improvement in performance was highlighted when the team took their first ever BTCC win at Silverstone. Looking ahead to the season, Nic Hamilton said, “I’m super-excited to be with Team HARD. Racing for the 2020 season. Last year was so challenging for me, coming close to facing a reality where my career might be over was really tough. But people stuck by me, kept me focused and upbeat, and I’m now in great place to start a new chapter behind the wheel. Team HARD. Racing are the most professional team I’ve worked with. Their tenacity, motivation and belief inspires me. They deserve a great season from me and I’m going to give my all to give them that. “The way these guys go about things in preparing the car and energising the team is inspiring, it cultivates such a great atmosphere from the factory to the pit lane. They help give me such enthusiasm for the season ahead and having ROKiT Phones and ABK Beer as partners, once again, is tremendous as they are brands with a passion to be the best in their industry, something that really resonates with me. Last year they stuck by me and acted with such integrity. I’m proud to represent them and be a part of their success, and more than anything I’m grateful for their continued support.” Team HARD. Racing’s Managing Director, Tony Gilham commented: “I’m delighted that Nic has chosen to join the team for the 2020 season. His determination and drive to succeed has really lifted the whole team as we prepare three brand new Volkswagen CC’s. Nic showed really encouraging signs in the series last term and his performance in the early laps of the opening round at Brands Hatch really caught my eye. “This is the first year in the team’s history that we are going to Spain for testing and I couldn’t be more excited. A solid stint in the new Volkswagen CC will really benefit Nic both on and off track as he settles into a new and very different team. I’m expecting Nic to learn a lot from our returning drivers as we look to move further up the grid in 2020.” Jonathan Kendrick, ROKiT Phones and ROKiT Drinks Co-Founder & Chairman added: “Nic’s positivity, charisma and determination is inspiring and these are the core values that we look for in the athletes and teams we partner with. Nic has beaten the odds in reaching the BTCC during which he demonstrated good progress in the early parts of last season. This season is going to bring great things for him. He deserves every success and we’re proud to be with him all the way.” Hamilton’s Volkswagen CC is modified to allow him to compete with cerebral palsy. The car in its striking new ROKiT red livery will be heading to Spain for an intense test schedule alongside the teams other two CC’s driven by Jack Goff and Mike Bushell.


Alexis Dejoria revs up her return to racing with ROKiT Phones and ABK Beer

Los Angeles, Calif., January 21, 2020 – Iconic National Hot Rod Association Drag Racer (NHRA), Alexis DeJoria announced today a multi-year sponsorship deal with two high profile sponsors; ROKiT Phones and ABK Beer. ROKiT Phones – creators of glasses-free 3D smartphones – and the award-winning, 700 Year Old Bavarian beer brand, ABK will support Alexis by delivering exclusive  3D content of her to fans via ROKiT smartphones and an ABK beer truck will keep fans refreshed. ROKiT Phones and ABK Beer branding will appear on DeJoria’s vehicle, driver and crew uniforms, official merchandise and across her team’s transport fleet. Additionally, ROKiT Phones will create a series of exclusive 3D racing experiences, which will give fans across the globe an entirely new level of access to DeJoria, her 11,000-horsepower nitro ROKiT Toyota Camry Funny Car and the high-octane action on the track. “Joining Del Worsham’s newly-formed DC Motorsports team was just the first step in reigniting my quest at being the first female Funny Car world champion, and I’m thrilled that ROKiT is coming along for the ride,” said Alexis DeJoria. “I can’t wait to get back on the track and am energized and excited about all the things we have in store for the amazing NHRA fans!” DeJoria will debut her new race look on Feb. 6 at the NHRA Winternationals in Pomona, Calif. – where, in 2014, she made history by becoming the first woman to clock a sub-four second run with a 3.997 second elapsed time. This will also mark the five-time race winner’s highly-anticipated return to the sport after a two year hiatus. “Alexis is a trailblazer and one of the most accomplished women in motorsports,” said Jonathan Kendrick, co-founder of ROKiT. ”She’s a world-class athlete known for her tenacity, drive for perfection, and innate ability to lead the pack. These qualities, along with her unwavering desire to challenge the status quo make her the perfect ambassador for our brands.” ROKiT brands has seen tremendous success within the motor sports community and this partnership comes on the heels of the company’s recent announcement that it added the ground-breaking women’s only racing series, W Series, to its growing global motorsports sponsorship portfolio, which also includes title sponsorship of the ROKiT Williams Racing Formula 1 team and the ROKiT Venturi Racing Formula E team. For more information, visit: https://rokitphones.com/us/ and https://www.abkbeer.com/


London Bierfest

The London Bierfest Returns With New Official Beer Supplier Abk Beer

LONDON (26 February 2019) – The London Bierfest, the capital’s premier corporate beer festival, will return to the City of London from 17-18 October with a new selection of award-winning, handcrafted Bavarian beers, as ABK Beer signs as Official Beer Supplier. Taking place in East London’s iconic Old Billingsgate Market, the two-day Bavarian-style event is set to bring the spirit of the Munich Oktoberfest to London, promising a spectacular programme of live performances, unlimited steins of ABK Beer and traditional Bavarian cuisine. Brewed for more than 700 years in Kaufbeuren, Germany, ABK Beer’s range of lagers and ales are all overseen by master brewer, Bernd Trick. The unwavering commitment to consistent quality has been at the very heart of its success and is achieved by using only the finest four local ingredients of barley, hops, yeast and pure water. Guests of London Bierfest will be able to enjoy ABK Hell – the current ‘Supreme Champion’ title holder of the 2018 International Beer Challenge, alongside their Pilsner, Weissbier, Dunkel and Kellerbier variants. There will also be the opportunity to try Radler – an innovative bottled mix of ABK Edel and ABK Organic Lemonade*. Joel Smith, Vice President, Arts & Entertainment Events, IMG said: “With ABK being the official beer of Oktoberfest UK 2017, we are delighted to be working together to mark the 16th edition of The London Bierfest. Every year, this proves to be such a popular event, and we are delighted for it to return to Old Billingsgate Market. The event offers the ultimate Oktoberfest experience with an evening of corporate entertainment, opportunities to network and team building.” Mark Jones, CEO of ROKiT Drinks, commented: “We are incredibly proud of our heritage and even more proud of our beer, which has been hand-crafted since 1308 using techniques passed down from generation to generation. We can’t wait to bring our award-winning beers to The London Bierfest 2019 and deliver the authentic taste of Bavaria to thousands of guests across the two-day event.” Tables for the event are available to book in groups of 10. This includes an all-inclusive package of unlimited steins of ABK Beer, wine and soft drinks, delicious platters of traditional German cuisine, full table service throughout the night from a team of Heidis, and Helmuts, and an action-packed programme of live performances. To book a table at The London Bierfest 2019, call 0208 233 6701, email info@thelondonbierfest.com or visit See Tickets. Sign up to The London Bierfest newsletter at www.thelondonbierfest.com to keep up-to-date with event information. About London Bierfest London Bierfest is the capital’s premier corporate beer festival, taking place annually since its launch in 2003. This two-day Bavarian-style event brings the spirit of the Munich Oktoberfest to the City of London, as a team of Heidis, and Helmuts, all in traditional dress, serve thousands of revellers each day. About IMG IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor network. About ABK Beer ABK is an award-winning, hand-crafted Bavarian beer brand that has been brewing lager and ales for over 700 years in Kaufbeuren – Bavaria, Germany. The unwavering commitment to consistent quality has been at the very heart of the brand’s success since 1308, with only the finest, local ingredients of barley, hops, yeasts and the purest waters used. It is owned and distributed by ROKiT Drinks, which is part of ROK Stars – the consumer products company co-founded by John Paul DeJoria and Jonathan Kendrick. ROKiT Drinks has a multi-national portfolio of outstanding and award-winning drinks, offering high quality and exceptional value. *ABV values of each beer are listed below: ABK Hell (5.0% ABV) Pilsner (4.2% ABV) Weissbier (5.3% ABV) Dunkel (5.0% ABV) Kellerbier (5.1% ABV) Radler (2.8% ABV)  


ROK Stars ABK Beers Awarded 2 International Beer Challenge Gold Medals

Best-selling ABK Hell and ABK Pils win Gold Medals at prestigious IBC blind tasting competition ROK Stars PLC, the consumer products and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick, has announced its ABK Beers have been awarded 2 Gold Medals at the prestigious International Beer Challenge blind tasting competition held recently in London. The IBC Tasting Awards winners are established through a rigorous judging process wherein samples are delivered to the 60 judges – all respected and experienced industry professionals – with each product blind tasted and awarded a score for its aroma, appearance, taste and finish. Scores are collated and recorded by the table captain before Gold, Silver, and Bronze medals are awarded. ROK Stars acquired the historic 700-year-old Aktienbrauerei in Kaufbeuren, Bavaria in 2013 and has since re-designed and re-packaged a range of beers for international export under the brand ‘ABK – Since 1308’. Commenting, Jonathan Kendrick, Chairman of ROK Stars said, “We are enormously proud that our ABK craft beers continue to be recognised and rewarded for their outstanding quality and taste in blind tasting competitions such as the International Beer Challenge, as well as the DLG, the European Beer Star Awards and the World Beer Championships, as such awards are key to the global growth of our historic beer brand.” With an award-winning drinks portfolio which includes ABK Bavarian Beer and Bogart Spirits, ROKiT Drinks has a mandate to ‘Build the Mega-Brands of Tomorrow, Today.’ More information at: www.internationalbeerchallenge.com


ROK Stars Plc announce Bogart’s Gin and Bogart’s Whiskey both awarded prestigious Craft Spirits gold medals

An expert panel of judges awarded Gold Medals to Bogart’s Gin and Whiskey in a 100 point Blind Tasting competition The prestigious Craft Competition, designed to bring together independently owned spirits, beer, wine and mixers from the world’s top producers, is a competition focused on quality distillation rather than packaging, marketing budgets of quantity produced. http://craftcompetition.com/project/bogarts-gin-2/ http://craftcompetition.com/project/bogarts-whiskey/ Commenting on the awards, Craft Competition said “ROKiT Drinks teamed with the Humphrey Bogart Estate to create a collection of spirits that pays tribute to a true icon. Crafted from the finest ingredients, distilled with expertise and infused with a timeless sophistication, Bogart Spirits is a brand that would make the man himself proud.” Jonathan Kendrick, Chairman of ROK Stars said “We have created a world-class portfolio of spirits, in association with the Humphrey Bogart Estate, to honour the great man so we are delighted to have Bogart’s Gin and Whiskey recognised with these prestigious craft spirits blind-tasting Gold Medals.”


ROK Stars announce ABK Beer now available in Tenerife

ROK Stars PLC, the consumer products and environmental technologies development company co-founded by John Paul DeJoria and Jonathan Kendrick, has announced its ROKiT Drinks division has begun distribution of its multi award-winning ABK Bavarian Beer in Tenerife beginning, initially, with the prestigious Colonial Bar in Costa Adeje. Brewed in the historic 700-year-old brewery in Kaufbeuren, Bavaria, ABK Beers are amongst the most decorated of all beers, having been awarded multiple gold medals at the World Beer Cup and the European Beer Star Awards, amongst others, and are now exported to the US, China, the UK, France, Italy and Spain. “We are delighted to have begun exporting our beers to Tenerife as some 2 million German holiday makers visit the Canary Islands every year along with more than 1 million British people.” Said Jonathan Kendrick, Chairman of ROK Stars. “Beginning with the Colonial Bar and with summer fast approaching, we will now expand our distribution across the Canary Islands.” For more information, please visit rokitdrinks.co.uk, www.rokitdrinks.com and www.abkbeer.com


ROK Stars Announce the Appointment of Matt Russell as Regional Sales Director of ROKiT Drinks UK

ROK Stars PLC, the consumer products company co-founded by John Paul DeJoria and Jonathan Kendrick, has announced the appointment of drinks industry veteran Matt Russell as Regional Sales Director of its ROKiT Drinks division, covering London and the South East of England. “Now we are increasingly successful in terms of sales in the US, Germany and China as well across the UK, Matt’s primary task, initially at least, will be to further push our portfolio of ABK Bavarian Craft Beer and Bogart’s Spirits from our distillery in California.” Said Jonathan Kendrick. “His enormous experience in managing large On Trade accounts will be of great value to ROKiT Drinks.” “With my 20 years experience in the drinks industry, I’m delighted to have joined the team at ROK and am keen to get to grips with the sales of our portfolio of award-winning drinks in the UK market.” Added Matt. More information at www.rokitdrinks.com


ROK Stars announce Matagrano as new distributor for ABK Beer in San Francisco

ABK Beer now available in 18 States ROK Stars PLC, the consumer products and environmental technologies development company co-founded by John Paul DeJoria and Jonathan Kendrick, has announced its ROKiT Drinks division has further expanded its distribution of ABK Bavarian Beer through agreement with Matagrano, effective immediately. Matagrano is the premier beer distributor serving San Mateo County and the city of San Francisco. ABK Beers, brewed in the historic 700-year-old brewery in Kaufbeuren, Germany, are amongst the most decorated of beers, having been awarded multiple gold medals at the World Beer Cup and the European Beer Star Awards, amongst others. “We are thrilled to be working with Matagrano as Northern California is a key market for the continued growth of the ABK brand across the US.” Stated Jonathan Kendrick, Chairman of ROK Stars. “Now available in 18 states, we will continue to grow the distribution of our entire drinks portfolio over the coming months.” For more information, please visit www.rokitdrinks.com and www.matagrano.com


Bogart’s gin awarded prestigious gold medal

ROK Stars Bogart’s Gin rated ‘exceptional’ and awarded 93 points by Tastings.com The highly prestigious Tastings.com, powered by the Beverage Testing Institute, was founded in 1981 to provide independent, fair and impartial wine, beer and spirits reviews for consumers. Recognised globally as the benchmark of awards in the beverage industry, Chicago-based Tastings.com conduct blind-tasting reviews. Rated as ‘exceptional’ the independent panel of experts at Tastings.com drawn from retailers, restaurateurs, drinks writers and buyers, awarded Bogart’s Gin 93 points and commented on its “clear color, citrusy aromas of lemon and lime zest, turkish delight, sumac, and fragrant orchid with a round, bright, dryish light-to-medium body and a warming, interesting, medium-long sarsaparilla, horehound, and celery finish. A rich, weighty, martini-worthy gin with exotic root flavors.” Commenting, Jonathan Kendrick, Chairman of ROK Stars said “We set out to create a world-class gin, in association with the Humphrey Bogart Estate, to honour the great man so we are delighted to have Bogart’s Gin recognised with this prestigious blind-tasting award.” https://www.tastings.com/Spirits-Review/Bogarts-Gin-England-90-Proof-03-01-2018.aspx