News

ROK Stars Announce Partnership with President of CANIRAC in Mexico

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced a partnership with Mexican drinks and hospitality industry veteran and CANIRAC President Hugo Vela. CANIRAC is Mexico’s National Association of Restaurants and Food Industry. Hugo Vela will take on the role of consultant for ROKiT Drinks in Mexico where he will oversee the introduction of ROK Drink’s current portfolio of drinks along with the development of new drinks products. “We are delighted that Hugo has agreed to join forces with us as he brings a wealth of experience, expertise and knowledge of the drinks business as well as his extensive understanding of the hospitality, restaurant and hotel industries in Mexico.” Said Jonathan Kendrick, Chairman of ROK Stars. “Hugo will be vital in helping us develop our drinks business in Mexico as well as helping add new products to our portfolio for international deployment.” For more information: www.rokstars.com


ROK STARS SIGNS AGREEMENT WITH ZGM TO ADD BEER MIXED BEVERAGES TO THE ROKiT DRINKS PORTFOLIO

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROKiT Drinks division has signed an agreement with leading German wine supplier ZGM to add beer to its portfolio of beers and spirits. Zimmermann-Graeff & Müller, known now as ZGM, was founded in 1886 by Jacob Zimmermann, remains a family business and one of Europe’s leading wineries, bottlers, and drinks innovators. Based in Zell in the Moselle Valley, ZGM currently employs 285 staff and has an annual turnover in excess of 180 million Euros. ROKiT Drinks will be adding a rose beer. “Working in conjunction with ZGM, we will launch several new beverages this year, which we are all very excited about.” Said Jonathan Kendrick. More information www.zgm.de


ROK Stars sign Supply Agreement with ZGM to Augment ROKiT Drinks Expanding Portfolio

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROKiT Drinks division has signed an agreement with leading German wine supplier to augment its portfolio of beers. Zimmermann-Graeff & Müller, known now as ZGM, was founded in 1886 by Jacob Zimmermann, remains a family business and one of Europe’s leading wineries, bottlers and drinks innovators. Based in Zell in the Moselle Valley, ZGM currently employs 285 staff and has an annual turnover in excess of 180 million Euros. “We are continually opening new sales channels for our existing portfolio of award-winning beers, whiskey, gin and vodkas around the world and, of course, we are looking for new and exciting drinks to add to our portfolio. Working in conjunction with ZGM, we will launch several new drinks this year, which we are all very excited about.” Said Jonathan Kendrick.


Continued Investment In ABK Brewery To Meet Fast-Growing Beer Exports

ROK Stars PLC, the consumer goods and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick, has announced an on-going investment plan in its ABK Brewery to meet the growing demand for its beer exports. Investments include upgrading ABK equipment and infrastructure involving a new grain silo and compression system. In addition, the purchase of a new bottling line has also been approved. All investments are designed to increase beer production volume and efficiencies in order to cope with the expected export sales growth through 2017 and beyond. Furthermore, the company has completed a further capital increase to ensure ABK is able to meet the demand it’s seeing from the US and China, in particular. ROK Stars acquired the majority stake in the historic 700 year old ABK Brewery, located in Kaufbeuren, Bavaria, in 2013 and has since set out to redesign and re-package a range of its award-winning beers for export. Jonathan Kendrick said “The sizeable investments we have made in the last year and over the next 12 months will see ABK being perfectly positioned to fulfil our rapidly-growing global export market.” More information at www.rokstars.com


ROK Stars Appoint Alexey Dozhdalev as Joint MD of the ABK Brewery

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced the appointment of Alexey Dozhdalev as Joint Managing Director of the 700 year old ABK Brewery in Kaufbeuren, Bavaria. “Alexey is a hugely experienced expert in a variety of operational management roles including logistics, procurement, system controls and processes and will integrate a series of improvements in efficiency at the brewery, working as Managing Director. We can expect to see a number of operational improvements being implemented over the forthcoming weeks and months as we continue to invest in and develop the international exports of award-winning beer.” Said Jonathan Kendrick. “This is a very exciting time to be joining the management team at the historic ABK brewery and I’m looking forward to my role immensely.” Added Dozhdalev.


ROK Stars ABK Beer Secures New York Distribution

ROK Stars, the consumer products and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick, announces its ROKiT Drinks division has signed a distribution agreement with S.K.I Beer of New York for its ABK Beer Brand, a 700-year-old Bavarian brewery based in Germany. S.K.I. Beer services 10,500-customers with a fleet of 22 route trucks and 200 employees covering the following New York territories; New York City, Kings, Queens, Bronx, Richmond, Putnam, Duchess Rockland, Westchester, Nassau, and Suffolk. ABK continues to grow in its current US distribution in the US with National Distribution Company in Georgia, Best Brands in Tennessee, Chrissa Imports in Northern California, Quality Beverage in Southern California and Good Spirits in Nevada, among others. As the distribution of ABK expands throughout the US, new beer style and packaging have been added to the ABK portfolio, including a Schwarz Black Lager and Edel on draft in recyclable kegs. These new offerings have joined the ABK flagship beer styles; Hell, Edel & Rose in bottled four packs and six packs. ABK’s Hell & Edel Lagers are two of the most decorated beers in the history of beer brewing earning multiple medals from the World Beer Cup and The European Beer Star. ABK also offers a low alcohol Rose Beer produced with a blend of its Hell Lager and Organic Lemonade. “We are thrilled to have found S.K.I Beer distributor in New York State who shares our enthusiasm in developing the ABK Brand in their valuable US market,” stated Jonathan Kendrick, Chairman of ROK Stars. “Aligning with this great beer distributor enables our retail customers and consumers to have access to 700 years worth of Brewing Tradition,” Added Kendrick, “We look forward to supporting our new Distributor in their efforts to increase selection, volume and exposure for the growing ABK Beer Portfolio.


ROK Stars Announce the Appointment of Mark Jones as CEO of ROKiT Drinks UK

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced the appointment of industry veteran Mark Jones as CEO of its ROKiT Drinks division. “Now we are increasingly well positioned in terms of sales in the US, Germany and China, Mark’s primary task, initially at least, will be to push our portfolio of ABK Beer, Bogart’s Gin, Bogart’s Vodka into the UK market, to capitalise on what’s been a good start to our UK sales of our ABK Beer on Amazon.” Said Jonathan Kendrick. “With a career spent in finance, sales and management, I’m delighted to have now joined the team at ROK at this exciting time in the development of the company and am keen to increase the sales of our growing portfolio of award-winning drinks in the UK market.” Added Mark Jones.


ROK Stars ABK Bavarian Beer Wins European Beer Star Award

PRESENTED IN NÜRNBERG ON THE 9th NOVEMBER, THE LATEST EUROPEAN BEER STAR AWARD FOLLOWS THE 6 GOLD MEDALS AWARDED TO ABK BEER BY THE DLG AND THE 3 GOLD MEDALS WON AT THE UNITED STATES BEVERAGE TESTING INSTITUTE’S ‘WORLD BEER CHAMPIONSHIPS’ HELD IN CHICAGO. The European Beer Star Awards is one of the most important and prestigious beer competitions worldwide involving a 124 person expert jury blind-tasting more than 2,000 beers from 44 countries. ABK was awarded a Silver Medal for its Edel Spezial Bier. ROK Stars acquired the majority interest in the historic 700 year old AktienBrauerei Kaufbeuren, Bavaria in May 2013 and has since re-designed and re-packaged a range of beers for international export under the brand ‘ABK Beer – Since 1308’. Commenting, Jonathan Kendrick, Chairman of ROK Stars said “We are enormously proud that our beers continue to be recognised and rewarded for their outstanding quality and taste. Succeeding in competitions such as the European Beer Star Awards are key to the on-going global distribution of our beers which, for the first time since the brewery was founded in 1308, are now available in new markets such as China and the United States amongst others.” With a growing drinks portfolio which, in addition to ABK Beer, includes Bogart’s Gin and Bogart’s Vodka and ROK Natural Energy drink, ROKiT Drinks was co-founded by John Paul DeJoria, known as ‘America’s favourite entrepreneur,’ and Jonathan Kendrick with a mandate to ‘build the mega-brands of tomorrow, today’.


ABK Beer Now Available Online in the UK

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ABK Bavarian beer is now available to British consumers online via Amazon… Click here “We are continually opening new sales channels for our portfolio of beers and spirits and, of course, Amazon represents an excellent direct-to-consumer sales opportunity for us to reach new customers in the UK.” Said Jonathan Kendrick “ In addition, we will shortly be announcing several new distributors in the US as we progress with our nationwide roll-out of ABK beer across America.”


ABK Brewery Awarded Prestigious EMAS Certificate

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ABK Brewery has been awarded a European Eco-Management and Audit Scheme Certificate. EMAS recognises and rewards those organisations that go beyond minimum legal compliance and continuously improve their environmental performance. “We are delighted to have our environmental performance recognised with the award of the prestigious EMAS Certificate.” Said Jonathan Kendrick “ The brewery places great value on sourcing regional products when it comes to purchasing raw materials and energy and, with our heat-loss recovery system and our internal control systems, we have optimized the processes for environmental protection as much as possible.”