ROK Stars announce Exclusive Distribution Agreement with Dunns Food & Drinks for ROKiT Drinks in Scotland

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced an exclusive Agreement with Dunns Food & Drinks for its ROKiT Drinks portfolio across Scotland, to begin with immediate effect. Dunns Food & Drinks Ltd, a privately owned family business, began trading in 2001 but can trace its roots back to 1875 when Joseph Dunn started his soft drinks business in Glasgow. Dunns has won the prestigious ‘Food Wholesaler Of The Year’ for the past 3 years at the Scottish Bar & Pub Awards. This announcement follows the recent appointment of Ronnie Hayton as Regional Sales Director for ROKiT Drinks in Scotland. Commenting, Jim Rowan of Dunns said “The ROKiT Drinks portfolio of ABK Beer and Bogart’s Gin and Vodka is an outstanding collection of unique brands – each with a story to tell – and one we feel will be of great interest to our customers. We look forward to an exciting future with these brands in Scotland.” Jonathan Kendrick added “We’re delighted to be working with the team at Dunns to help promote and sell our drinks across Scotland as this is a key market in our overall push globally.” More information at www.rokstars.com and www.rokitdrinks.com and www.dunnsfoodanddrinks.co.uk


ROK Stars announce the appointment of Ronnie Hayton as Regional Sales Director of ROKiT Drinks

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced the appointment of experienced hospitality, food and drinks industry specialist Ronnie Hayton as Regional Sales Director for its ROKiT Drinks division, with primary responsibility for the Scottish market. A highly respected figure in the hospitality, food and drinks market, Ronnie has over 15 years sales, marketing and business development experience working with and for many of the largest retailers and brands in the UK. Part of the UK sales team for ROKiT Drinks, Ronnie will be primarily focussed on increasing the distribution of the ROKiT Drinks portfolio, which includes the 700 year old ABK Bavarian Beer and Bogart’s Spirits from California, in Scotland. In addition, Ronnie will be assisting in the further deployment of ROK Solid Finance, a financial lender and product supplier to the licensed trade in the UK. Ronnie’s appointment follows the recruitment by ROKiT Drinks of industry veterans Graham Higgins, Lucy Grimmett and Lee Barber this year. Commenting, Ronnie said “I’m absolutely delighted to be joining the team at ROKiT Drinks at this exciting time in the continued deployment of our award-winning portfolio of outstanding beers and spirits across the UK and, particularly, in Scotland.” More information at www.rokstars.com and www.rokitdrinks.com and www.roksolidfinance.com


ROK Stars enjoy Sales Success for ABK Beer at Tänzelfest in Kaufbeuren

The historic 350 year old Tänzelfest is held every July in ABK’s home town of Kaufbeuren attended by 50,000 people ROK Stars PLC, the consumer products and environmental technology company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced stronger than expected sales in its home town of Kaufbeuren throughout the 10 day Tänzelfest 2017. “Tänzelfest is one of the oldest festivals in Germany and we have been providing beer for its festival-goers to enjoy for all its 350 years of existence.” Said Jonathan Kendrick. “Kaufbeuren is our home town where we have been brewing our award-winning beers for more than 700 years and where we are very much at the heart of the local community and, as such, it is fantastic to note such great sales success for our beer once again.” More information at www.rokstars.com and www.rokitdrinks.com


ROK Stars Announce Export Success for ABK Bavarian Beer

International exports exceed forecasts and now account for 25% of beer sales ROK Stars PLC, the consumer products and environmental technology company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced the continued export growth of its ABK Bavarian Beer which have exceeded forecasts and now account for 25% of all beer sales. “In 2014, in our first year having acquired the historic 700 year old ABK brewery, we exported 8 x 40 foot containers of beer followed by 25 containers in 2015 and, I’m proud to report, we exported 56 containers in 2016. Furthermore, in just the first 6 months of 2017 we have already exported 36 containers and are well ahead of our forecasts for year-end export sales.” Said Jonathan Kendrick. ABK Beer Export Volumes: 2014: 8 x 40′ Containers 2015: 25 x 40′ Containers 2016: 55 x 40′ Containers plus 2 x 20′ Containers (with DOLIUM kegs) = 56 x 40′ containers 2017 to date: 26 x 40′ Container plus 20 x 20′ Containers (with DOLIUM kegs) = 36 x 40′ containers ABK Beer Sales Territories by volume: Germany: 75% USA: 8% China: 4% Italy: 10% Spain: 2% RoW: 1% “While we continue to enjoy the long-standing loyalty of our customers in our home regions in Germany, it’s heartening and encouraging to see exports of our award-winning beers growing so rapidly, particularly in the United States, China and Italy, with new distributors and customers being added to our sales roster all the time.” Added Kendrick. More information at www.rokstars.com and www.rokitdrinks.com


ROK Stars Announce the UK Debut of ABK Fels Pilsner at Splendour Festival 2017

ROK Stars PLC, the consumer products and environmental technology company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROKiT Drinks division will debut its all-new Fels Beer at the Splendour Festival in Nottingham on Saturday 22nd July. “Fels Pilsner, available on draft at 4.2% ABV, is a brand new beer we have added to our portfolio, brewed at our historic 700 year old Bavarian brewery, specifically to meet the need for a ‘session beer’ targeted at festival-goers and similar large outdoor events.” Said Jonathan Kendrick. “Fels is the German word for rock which sits nicely with both our company name and music festivals.” The Splendour Festival has a proud tradition of bringing international artists to Nottingham’s Wollaton Hall such as The Specials, The Human League, Happy Mondays, Bananarama, Madness, Pet Shop Boys, Dizzee Rascal and Paolo Nutini. This year’s line-up will feature such world-class acts as the Kaiser Chiefs, Busted, Billy Ocean and the Buzzcocks, amongst others. “We are confident that Fels Pilsener will complement our multi award-winning Hell, Edel and Rose beers as we continue the distribution and sales growth of ABK Beer in the UK.” Added Kendrick. For more information, please visit www.rokstars.com and www.splendourfestival.com


ROK Stars Appoint Head of Sales and Business Development for ROKiT Drinks North America

ROK Stars PLC, the consumer products and environmental technology company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced the recruitment of Tara Moreland as Vice President of Sales and Business Development for North America “Tara has a proven record of facilitating long-term business relationships with customers and industry luminaries and will be responsible for the leadership of the ROKiT Drinks sales team in North America, developing new business opportunities and opening new distributors and markets.” Said Jonathan Kendrick. “Tara is a 12 year veteran in the spirits industry including being responsible for the sales growth of Asombroso Tequila, Leblon Cachaca and most recently serving as VP of Sales for Partida Tequila. Tara has built a solid foundation of distributor and account relationships which will be vital to the on-going growth of the ROKiT Drinks portfolio.” “Having worked in the industry for 12 years, I now look forward to this very exciting opportunity to build the outstanding ROKiT Drinks portfolio which includes ABK Beer, Bogart’s Gin and Bogart’s Vodka into household names.” Said Tara. “Tara’s appointment in America follows the 3 recent additions to our sales team in the UK and Europe and, with this added firepower, we look forward to the continued development of our business worldwide.” Added Kendrick.


ROK Stars Announce ROK Solid Finance Ahead Of Lending Forecast

ROK Stars PLC, the consumer products and environmental technology company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROK Solid Finance division, a financial lender and product supplier to the licensed trade in the UK has, since it was launched in the spring of this year, already reached the anticipated £1 million level of orders and pre-orders forecasted and will now be entering into contractual plans to implement a number of these in the coming months. With a combination of specialist knowledge, competitive interest rates and no up-front fees, ROK Solid Finance offers both secured and unsecured loans to the licensed trade, designed to fill the funding vacuum left by traditional lenders. Commenting, a bar owner in Digbeth near Birmingham said “ROK is leading the way as far as we are concerned. They completed the loan transaction with us faster than any loan facility we’ve taken out in the last 14 years.” In addition, another bar owner in Upton upon Severn said “We’ve been able to refurbish the outdoor garden area without the need to pay upfront fees or expensive interest rates or worry about barrelage shortfall charges. I would recommend anyone to give ROK a call.” The ROKiT Drinks portfolio includes ABK Beer from ROK’s 700 year old Bavarian brewery and Bogart’s Spirits from California. ROK Chairman Jonathan Kendrick said “ROK Solid Finance is designed to facilitate the On Trade to invest in their businesses while having access to our fast-growing and award-winning portfolio of drinks and I’m delighted to see it already proving successful as it presents tremendous business growth opportunities for all involved.”


ROK Stars to Present the ROKiT Drinks Portfolio at the United States Trade Tasting Event in New York City

ROK Stars, the consumer products and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick, has announced it will be showcasing ABK Beer and Bogart Spirits, at the United States Trade Tasting Event in New York City from 16th to the 17th May. The USATT 2017 event, arranged by Beverage Trade Network, is expected to host over 2,000 trade show visitors, giving each exhibitor a tremendous opportunity to build awareness of their brands and connect with importers and distributors from across the United States. Commenting, Jonathan Kendrick, Chairman of ROK Stars said, “We are enormously proud that our products continue to be recognised and rewarded for their outstanding quality and taste. Succeeding in competitions such as the European Beer Star Awards are key to the on-going global distribution of our portfolio which are now available in new markets such as China, Australia, the UK and the United States amongst others.” More information can be found at: www.rokstars.com, www.rokitdrinks.com and www.usatradetasting.com


ROK Stars to Showcase ABK Beer at SIAL Food & Beverage Fair in Shanghai

ROK Stars, the consumer products and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick, has announced its Chinese distribution partner, Uniworld, will be showcasing ABK Beer at the SIAL Food & Drinks Fair in Shanghai from the 17th to the 19th May. SIAL is Asia’s largest food and beverage trade fair with 3,000 exhibitors and 80,000 trade professional attending. ABK Beer, brewed in the historic 700 year old brewery in Kaufbeuren, Germany, are amongst the most decorated beers in the history of brewing, earning multiple gold medals from the World Beer Cup and The European Beer Star Awards. “We achieved tremendous success at the recent Chengdu trade fair and are now ahead of our sales forecasts for ABK Beer in China” Stated Jonathan Kendrick, Chairman of ROK Stars. “We are pleased, once again, to be supporting our Chinese distribution partners with the promotion of  our award-winning beer at SIAL as part of our overall strategy to further increase the distribution and sales of ABK Beer across China.” More information can be found at http://www.sialchina.com/


ROK Stars Adds ABK Pilsner to Export Beer Roster

ROK Stars PLC, the consumer products and environmental technology development company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced it has added Pilsner to its multi award-winning ABK Beer export portfolio. ABK’s Hell & Edel beers, from the historic 700 year old  brewery in Kaufbeuren, Bavaria, are two of the most decorated beers in the history of beer brewing, earning multiple medals from the World Beer Cup and The European Beer Star Awards. “As we continue to develop our export business, particularly in the US, China and the UK, we are responding to customer demands with the addition of Pilsner lager to our export roster of ABK Hell, Edel, Hefeweizen, Schwarz and Rose beers.” stated Jonathan Kendrick, Chairman of ROK Stars. “We look forward to the resulting increase in sales volumes which will follow.” More information at: www.rokstars.com www.rokitdrinks.com